Tuesday, March 13, 2007

Heavily Processed Food Makes Pathetic Nutritional Claims


A delicious yellow cake with creme filling covered in white icing and trimmed with fudge stripes. Twin-wrapped 10 to a carton.

CHATTANOOGA, TN—In a move that industry observers are already calling desperate, McKee Foods today unveiled new packaging for Little Debbie Zebra Cakes that attempts to emphasize the snack's feeble nutritional value.

"When people think about getting five percent of their niacin intake, we want them to think of Zebra Cakes," said spokeswoman Celeste Freid, who showed an early prototype of the new design's bright bold claims that Zebra Cakes offer "some vitamin C" and contain "almost one percent of your recommended thiamin mononitrate." "People will know just by looking at the box that every 200 Zebra Cakes fulfills their daily fiber requirements."

Though consumer Max Swindel, of Westport, MA, claimed the new approach is a "waste of money," he did concede the snack's original claims of "Delicious!" "Yummy!" and "Scrumptious!" were dangerous understatements.

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